@PfizerCongress describes it’s Twitter handle as “tweets are for European-based healthcare professionals only” and then goes on to explain “house rules”. Sorry @PfizerCongress welcome to Twitter world where the rules are those of engagement. Twitter has it’s set of house rules also.
Pharmaceutical companies feel that they can protect themselves from harm by putting out disclaimers such this. I have seen many of these kinds of disclaimers around on social media, but from all the articles I have been reading it appears that they meaningless.
Q1: Do disclaimers, such as in the @PfizerCongress, provide any real protection?
Pharmaceutical companies are working in a very regulated industry environment, I get that. FDA in the US and EMA in the EU. The fundamentals of social media are don’t say something that you should not be saying.
Q2: How are you going to protect or monitor responses to your tweets or re-tweets and who is following?
Disclaimers such as these do not protect you in this case either. I take it that the reason you are on Twitter in the first place is to share information with your audience. If people retweet and comment then you are engaging, which is even better. So @PfizerCongress you have to make sure the information you share is accurate and is according to policy set forth by the pharmaceutical regulatory agency in your jurisdiction. No matter what you will always be accountable.
Q3: How do people or professionals view them?
I just happened to see this in my twitter feed. But many of your followers may not see your disclaimer tweet at all. You will have to tweet several times a day for followers to see and take note. On top of everything this is not reality and followers will just steer away. This is sad because you may be sharing important medical updates from conferences that could interest many of your followers.
You are also not very transparent. I had to click on the link under your Twitter profile in order to get to the your house rules.
Q4: How does this impact or reflect your organization and reputation?
Not very good. It tells me you do not understand social media. It also makes me think that you could be doing a sloppy job in branding. Your information should be correct and according to pharmaceutical regulatory policies and if your job is done right then there is no need for disclaimers. This in the long will reflect on you as a company and your brand reputation.
Q5: Why are disclaimers useless?
It’s all on record, so always think before you post.
Disclaimer “these views are my own”. By Koka Sexton. March 31, 2015
Whose opinions are these now? Fix your brand and we won’t wonder. The Schumin Web jpnuary 5, 2014
With twitter Disclaimer, you can still get fired. By Brett Snider, Esq. On June 18, 2013
Why you should drop your twitter disclaimer. By Stuart Bruce March 11, 2014
The problem with adding “thoughts are my own” to your Twitter bio. By Claire deBell. January 29, 2013
Social media doesn’t sleep, so why should you? By Josephine Borrillo February 1, 2016