#bigpharma CEOs that grew up with social media

What would make me happy right now? To see #bigpharma CEOs who grew up with social media. In the future CEOs not being on social media will not be a *nice to have*. Instead, CEOs being active on social media platforms will be a requirement.

What effect does a CEO on social media have on its organization?

  • Improves your organization/brand image
  • You are a human being creating a human connection making you a better leader
  • It builds trust – people trust people
  • It builds authority – you become a thought leader in your sector

Why do CEOs use social media platforms?

  • It can be a very powerful executive tool
  • It’s free PR for the organization you represent
  • To become industry thought leaders
  • It’s a cultural shift – You cannot ignore anymore you have to be there

What do #bigpharma CEOs need to know about social media?

  • Competition is fierce even on social media platforms
  • You don’t have to post all the time
  • Social media is a global broadcast channel
  • Social media is for engagement
  • Make sure you are up to date with technology and trends – platforms are constantly being updated
  • Look at the different demographics of each platform
  • Makes press releases look like old school

How much time should CEOs spend on social media?

  • There are no set guidelines for social media use
  • Too much on social media may be seen as distracting or unhealthy
  • Posting once in a while may have more impact
  • Answer people on social media platforms to show you are human and accessible
  • Have a team in place for active listening, follow up or approval of messages

Active #bigpharma CEOs on Twitter at the moment?

  • Axel Steiger @axel_steiger CEO @Bayer
  • Brent Saunders @brentlsaunders Chairman & CEO @Allergan
  • Omar Ishrak @MedtronicCEO Medtronic Chairman and CEO