#bigpharma tends to talk more about themselves on social media. At times we see posts of *corporate good*, *most loved*, *most admired*, *best place to work* content on social media. But is this balanced with adding *real value* content?
Why do we self-promote?
- We want attention and try to get attention
- We want to stand out
- We want to drive traffic to our blog, our products, website or something else
Is promoting yourself ok?
- General rule is *providing value 80% of the time and you can self-promote 20% of the time*
- Keeping your ego at a check and always providing value to your audience is a tricky balancing act
Some examples of #bigpharma self-promotion?
- The best place to work
- Most admired
- Corporate good
How can you tell if #bigpharma content really is adding value or if it is just an ego boost?
- Does it engage or start a conversation with people
- Does it create a deeper relationship with your audience
- Does it have a human touch
- Is it authentic
- Does it have a direct line to your products, website
- Do you share content that is not related to your business
So what does the perfect balance look like for #bigpharma?
- Ask yourself are you thinking about yourself or about your audience
- What content has worked in the past – which topics engaged your audience more
- Are you using social media to discuss important topics
- Are you approaching your content as your audience would