Why should we consider having health emojis?
92% of the population uses emojis. Regardless of one’s native language, emojis’ are universal and can be understood by all. Images are processed faster in the brain than text is, so there are benefits to choosing a visual icon over words to describe or convey a sentiment.
What are emojis?
Emojis are small digital images or icons used to express an idea, emotion, etc, in electronic communication
What is the origin of emojis?
Born in the 1990s in Japan and from e “picture” + moji “letter, character”. They became very popular with their inclusion in Apple’s iPhone, followed by Android and other mobile operating systems.
How are brands incorporating emojis in their marketing mix today?
Super Bowl 50 (2016), Twitter, partnered with brands like Pepsi and Anheuser-Busch and Verizon to offer emojis with a Super Bowl theme, sometimes referred to as “admoji”. Super Bowl custom emoji
Twitter has selected celebrities that can overlay emoji (style icons) onto their photos.
Lifetime has experimented with auto – response campaigns using certain hashtags to unlock content.
Facebook launched (Feb 24, 2016) “Reactions” a new feature that allows users to respond to posts with six emotion choices (angry, sad, wow, haha, yay, and love)
Has healthcare experimented with emojis?
I am very happy to see that GE Healthcare experimented using emojis at the #RNSA15 (a professional radiology medical device conference).