Can social media help in the recruitment of patients for clinical research? Interesting results by Admon and his team suggest that social media could be a very effective and inexpensive approach to recruit patients.
Admon, L., Haefner, J., Kolenic, G., Chang, T., Davis, M., & Moniz, M. (2016). Recruiting Pregnant Patients for Survey Research: A Head to Head Comparison of Social Media-Based Versus Clinic-Based Approaches. Journal Of Medical Internet Research, 18(12), e326. doi:10.2196/jmir.6593 http://bit.ly/2hr4NrL
example of FaceBook ad used during recruitment
cost break per completed survey of social media based versus clinic based recruitment
Interesting data by Sprout Social regarding what followers really think about a brand on social media.
The Q3 2016 Sprout Social Index Turned Off: How Brands are annoying customers on social http://bit.ly/2bNcOt5