COVID-19 is fast-tracking #pharma into digital and social media platforms


Image by Martine Auvray from Pixabay 

This should be a time of learning opportunity for #pharma to experiment more with digital and social media.  So what should #pharma be doing now?

reassign marketing budget to digital investments

#pharma marketers should evaluate and develop digital strategies

if #pharma did invest in digital then now is the time to re-evaluate, refresh or revamp

this time of growth opportunity in digital could become part of a long term marketing strategy and not just a fill-in during the COVID-19 pandemic

face to face challenges means you should be researching where your customers may be online and fostering relationships over the web or on social media platforms