The 3D approach: Discover hot to effectively engage with patients and providers at the moments that matter most; Design customer experiences that align content, messages, and media to build a mutually beneficial relationship; and Deliver those experiences consistently, superbly, and efficiently.
McKinsey research shows that companies that are most advanced in integrating their digital strategies into their business model (referred to as Digital Quotient) also show a growth in revenues.
Still using the playbook from the past? Or otherwise you are still in a dinosaur team? If you are a laggard you will risk extinction.
People have always shared their stories and experiences. The Internet has just made it easier for people to connect and share.