“How Did We Get Here?”: Topic Drift in Online Health Discussions. Park A, Hartzler AL, Huh J, Hsieh G, McDonald DW, Pratt J Med Internet Res 2016;18(11)
Online conversation in health can lead to a change in topic discussions – otherwise referred to as topic drift. Can an automated tool help detect and bring the discussion back on topic?
Use of Social Media in the Diabetes Community: An Exploratory Analysis of Diabetes-Related Tweets. Liu Y, Mei Q, Hanauer DA, Zheng K, Lee JM. JMIR Diabetes 2016;1(2):e4
The study sets out to examine how patients, consumers and physicians are using social media to facilitate discussions related to diabetes. Discussion related to diabetes are taking place and the study also demonstrates that the location of tweets indicates are happening at a global level.
5 Best practices to augment a pharma social media strategy. By John MacDaniel, senior director, digital and voice of the consumer, Telerx. October 7, 2016 Life Science Leader
A must read for pharmaceutical companies on embracing social media and the need to advance on the social maturity scale.