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Interesting reads #13

“10 Things for Pharma Marketers to Know about Facebook and Instagram.” MM&M. 29 Nov. 2016. Web. 12 Dec. 2016.

There are many opportunities for even pharmaceutical companies on Facebook and Instagram. Here are some top tips for pharma from Facebook Health on how to reach out and engage with audiences on Facebook and Instagram.

Inc., Hootsuite Media. “LiftMetrix & Hootsuite.” LiftMetrix & Hootsuite. Web. 12 Dec. 2016.

The key challenge facing social marketers is probably measuring social media ROI and which metric(s) do you choose. According to AdAge and as reported in the ebook, social media spend is expected to make up over 20% of all marketing budgets by 2020. And social ad spend in the US is expected to exceed $12 billion in 2016.

Some of the biggest challenges for social marketers? ROI and connecting the dots between social media and business outcomes.

Social@Ogilvy Follow. “How Pharma Companies Are Using Social Media.” Share and Discover Knowledge on LinkedIn SlideShare. 04 Nov. 2016. Web. 12 Dec. 2016.

A social media check up by Ogilvy of where pharmaceutical companies are on social media and how they are using social media.

Published in interesting reads