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interesting reads # 14

 

Can social media help in the recruitment of patients for clinical research? Interesting results by Admon and his team suggest that social media could be a very effective and inexpensive approach to recruit patients.

Admon, L., Haefner, J., Kolenic, G., Chang, T., Davis, M., & Moniz, M. (2016). Recruiting Pregnant Patients for Survey Research: A Head to Head Comparison of Social Media-Based Versus Clinic-Based Approaches. Journal Of Medical Internet Research18(12), e326. doi:10.2196/jmir.6593 http://bit.ly/2hr4NrL

example of FaceBook ad used during recruitment

cost break per completed survey of social media based versus clinic based recruitment

 

 

 

Interesting data by Sprout Social regarding what followers really think about a brand on social media.

The Q3 2016 Sprout Social Index Turned Off: How Brands are annoying customers on social http://bit.ly/2bNcOt5

 

Healthcare needs to learn from retail, retail is getting social media right
Healthcare appears to be the most annoying on social media
 
People’s perception is healthcare is unresponsive but in reality they are actually worse in responding to online
Although the topic of social capital is nothing new, I have added this book my to read list for 2017. Why? Well, I am interested in comparing differences and similarities between online and offline social media concepts. A distinguishing feature of of social media influencers is their social capital. So how do we define social media capital? How can what we know about social capital offline be transferred to online social capital learning? How do you build it? How can you leverage it? How is it different or similar to offline social capital? Is it organized in the same way? Is it easier to build social capital online then offline?
Achieving Success Through Social Capital: Tapping the Hidden Resources in Your Personal and Business Networks Wayne E. Baker

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