Social media “likes” healthcare. From marketing to social business. PWC Health Research Institute April 2012.
Four characteristics about social media that still hold true today; consumer generated content, community, rapid distribution, and open and two way dialogue. Interesting the concept of moving from a social media strategy to a social strategy.
2016 Social media Industry Index (Track Maven).
Pharmaceuticals may have the largest number of LinkedIn followers, but they need to work more on their interactions per post.
Where are you on the path to CX management maturity? Assessment: the customer experience maturity playbook. Megan Burns March 28, 2016 Forrester. Update to a previously published report. Reviewing customer experience (CX) management and where you stand on CX management maturity model.