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Interesting reads #6

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Seven steps to successful customer experience measurement programs. How to define the right CX metrics and use them to improve CX . Forrester. Maxie Schmidt-Subramanian. February 4, 2016. Update to previously published report. Tips on designing a professional CX measurement program.

                                                                                                    

Digital drug safety surveillance: monitoring pharmaceutical products in twitter. Clark C. Freifeld, John S. Brownstein, Christopher M. Menone, Wenjie Bao, Ross Filice, Taha Kass-Hout, Nabarum Dasgupta. Drug Saf (2014) 37:343-350. The study sets out to study if there is there a concordance between Twitter posts mentioning a Adverse Event – like reaction and spontaneous reports received by a regulatory agency.

                                                                                                    

The rise of digital influence. March 21, 2012 By Brian Solis with Alan Webber The Altimeter Group. Excellent resource for defining and understanding who is the digital influencer. Also understanding the features that distinguish an influencer.  What makes an influencer an influencer.

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