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Interesting reads #8

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Invest in CX to drive customer loyalty, advocacy and smiles. June 6, 2016 presentation by Kevin Cochrane at Gartner’s Digital Marketing Conference. We need to remember that behind every device is a real human being. Customer experience is learning about real people.                   

Is AI Better at Diagnosing Disease than a Doctor? August 18, 2016 by Steve Arar. A look at how artificial intelligence such as IBM Watson, Google Deepmind and Babylon are being used in the medical field.                                      

How to run an empathy & user journey mapping workshop – medium – Harry Brignull Jan 4 2016. Understanding what real people want and need. Thinking in terms of users and journeys.

Published in interesting reads