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is pharma instagrammable

I often hear people on social media platforms say “wow that is so instagrammable”. What do we mean by being instagrammable? We find it everywhere: restaurants, nature and in the art world. But is pharma content instagrammable?

 

What do we mean by “being instagrammable”?

 

What works on instagram?

  • great photography
  • creative photography
  • stunning visual content
  • fantastic colors
  • hashtags – make sure you get your hashtags right and are monitoring
  • posting own photos

 

What audience is on instagram?

 

 

  • More interesting stats can be found here:

Can pharma be on instagram?

  • yes, they just have to choose the right content
  • creative original brand pictures work well on instagram, but pharma is a highly regulated sector
  • make it a photo moment
  • make it an experience, a customer experience
  • get artists and creatives on board and be more creative
  • consider event content that is more instagrammable, make stands and booths fun to visit both in person and on instagram
  • do not make it so “brand – artificial”, make it real

 

Is any one pharma company doing it right?

here is my ranking with comments of some examples of pharma on instagram and trying to get it right:

  • some great instagrammable shots:

Bayer

Novartis

  • needs work on:

Pfizer

GSK

Novo Nordisk

  • so many accounts:

Medtronic

  • the worst:

Sanofi (seriously a private account????)

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