modeling the response you want online #bigpharma

So you want people to look and engage with your content. So you should be doing the same. Model the response you wish to have from your online audience, don’t just expect it.

Reply

  • Social media platforms do not wait
  • They are on 24/7
  • Respond quickly and fast

Comment

  • If you want people to comment on your posts, you have to do the same
  • It shows you have authority
  • It shows you are an expert in the sector
  • It allows you to gain ideas from your audience
  • It allows to build your following
  • It allows to build your brand

Engage

  • It shows you are human
  • It shows you care
  • It shows you are authentic
  • It shows you are real
  • It allows for an exchange of opinions and views
  • It allows to gain deeper insight
  • It allows for CEOs to be in contact with their audience

Share

  • Do not only share your content but share other content that may interest your audience
  • Share on different social media platforms
  • Share to inform people
  • Share to help people

Content

  • Content is king
  • 80% informational and only 20% promotional
  • Who are you creating content for and how will you change their life
  • Ask and engage with your readers for ideas
  • Experiment with different types of posts
  • Look at your archives – some may need updating
  • Experiment with different mediums
  • Write with personality
  • Be human
  • Be authentic