As the Millennial workforce moves in, what role will they play in helping pharma adopt social media. Can they accelerate the change &/ or participation?
Pharma’s audience has always been the physician. On social media doctors are not the only audience.
Having more twitter accounts allows for pharma to focus more on specific niche markets. This may build a stronger and more focused community.
Reference: Ogilvy Healthworld. April 2015. Connecting the Dots