#pharma can understand patients better through #socialmedia



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A lot of discussion around being patient-centric or patient first during #efpphilly.  #pharma you can learn a lot through social media platforms about patients.

finding patients on social media platforms

  • get the right hashtag
  • try using symplur
  • participate in tweet chats on dedicated medical topics (symplur is great for this)
  • follow medical conferences on twitter
  • #pharma conferences some patient participation here also
  • during awareness days
  • clinical trial updates

listen to patients online

  • what are they talking about
  • what problems are they trying to solve
  • what kind of information are they seeking or sharing

each platform a different audience (so listen to all)

  • ways of communicating may differ on different platforms
  • younger more popular on certain social media platforms than others
  • family friends pretty popular of FB
  • twitter is fast, information and engagement can be overwhelming at times
  • patients are always experimenting with ways to use social media platforms (for example emergence of patient influencers)

engage with patients online

  • besides listening ask questions
  • answer questions quickly
  • experiment with UGC (user generated content)
  • get input / feedback on the content before posting
  • provide useful content not advertising

integrate in your social media strategy

  • integrate findings into your social media strategy
  • refine often, social platforms are evolving fast
  • a lot of experimenting still ongoing on social media platforms