#pharma keeping an audience involved requires keeping up with the rapid pace of trends


Image by Falkenpost from Pixabay 

#pharma the secret to staying engaged with your followers means you have to keep up with the trends in social media. Here are some trends you should be monitoring.

being proactive

  • companies not being directly called into action but you participate in the online discussion
  • an excellent example from Sanofi

influencer marketing is evolving

  • influencers more than your traditional testimonials have a lead in social media marketing

User-generated content (UGC) is more appreciated by the audience

  • UGC is more authentic
  • UGC is more creative

online advocacy

  • movements are created online

social media is where people go for news probably more than TV