#pharma questions the difference between a testimonial and an influencer


Image by Kiều Trường from Pixabay 

Question from #pharma: “are testimonial and influencer the same thing?”

are testimonial and influencer the same thing

  • no

an influencer

  • creates online engagement
  • have started or created their careers online and their business model is built on their social media platforms
  • have a following and know their audience
  • are transparent about advertising

a testimonial

  • is a “recommendation” from a celebrity
  • usually, an actor, musician, athlete or other pop figure promotes a product
  • very expensive

what role if any do testimonials and influencers play in content marketing

  • consumers are spending more time online so there is more need for influencers
  • influencers can help to create content
  • influencers can A/B test online
  • influencers know their audience best
  • working with either influencers or testimonials good content is always a must

pharma whom to choose for online marketing

  • working with influencers is today the mainstream marketing approach to online marketing
  • with influencers, it is easier to reach your target audience
  • with influencers, you get more value for your money