#pharma you have a responsibility to put out content that improves and helps society


Image by Erzetic from Pixabay 

#pharma putting patients first also means putting out more quality content.

less promotional content and more relevant content

  • follow the 80 (information) /20 (promotional) rule
  • ditch the traditional ads – they were not created for social media platforms

content is what makes people take action on

  • content needs to be relevant
  • content needs to be informative
  • content needs to help solve a problem

hire in house content creators

  • create your own content
  • align content across your entire organization
  • align content with off line content ( e.g. brochures, leaflets)

relevant content will help you to connect with your audience

  • if it is helpful then they will share it
  • if it is of interest then they will comment
  • if it is engaging it will help build your community

employee advocacy

  • get more people in your company to create content
  • get in house subject matter experts to create content
  • teach co-workers why content is important for your company