reverse mentorship and social media for #bigpharma

Can working with the *younger generation* help traditional #bigpharma executives learn more about the social media platforms? Let’s take a look at reverse mentoring for #bigpharma.

What is reverse mentoring?

What are the benefits of reverse mentoring for #bigpharma and social media?

  • For the executive suite that is not familiar with social media this can help
  • Help to grasp the savviness of the social media platforms
  • Be mutually beneficial, younger generation learning more about the business savviness

What are the challenges of reverse mentoring for #bigpharma and social media?

  • Resistance from senior management
  • Finding time to meet

How should it be structured?

  • Should be one on one mentoring
  • Should be focused on social media platforms
  • Should select a few social media platforms
  • Should also include emerging trends and new innovations outside of #bigpharma industry
  • Should be a relationship building opportunity
  • Should be a mobile first

Making it a priority?

  • Needs to be identified as a priority
  • Benchmark with other CEOs, or C suite executives
  • Learn how social media can add value to the company and brand
  • Make it a personal learning priority