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content creation

#bigpharma needs to start acting like a creator

There is a continuous challenge for #bigpharma to capture online attention. Everything is fast and quick and there is no shortage of content. But #bigpharma if you want to capture attention and engage your content then you need to be producing original content.

What is good creative content?

  • It is engaging
  • Is it original
  • Is it valuable
  • Is it informative
  • Is it relevant or helpful
  • Is it entertaining

What are some of the challenges of creating content?

  • Always creating new and original content
  • Staying within certain topics limits
  • Not having creative free time
  • Following what everyone else is doing
  • Not being unique
  • Risk-averse

Where can you get inspiration for original content?

  • Industry news
  • Listening to online conversations
  • Ask your online audience
  • Medical conferences
  • Asking your colleagues

What new roles or skills are needed for original content creation?

  • An artist
  • A writer
  • A photographer
  • A designer
  • Social media community manager
  • A social media team

Success of content creation also depends on?

  • Data – which is more the marketing aspect
  • Creativity – which is more the artist part