Browse Tag

content marketing team

a #bigpharma content marketing team

 

What does pharma need to have in place for a great content marketing team? It is proven today that high-quality content engages your audience and builds authentic relationships. It helps to build trust and a connection with your audience. Great content is the future of #bigpharma business.

Ask yourself before putting a content marketing team in place, what do you want your content to accomplish?

  • Is it to grow your audience?
  • Is it to improve your brand trust?
  • Is it to build authentic relationships?
  • Is it to increase engagement?

Benefits of having in place a content marketing team?

  • Content will be created on a scheduled basis and not haphazardly
  • Content creation and management is not a side project but is part of your brand strategy
  • Keep content interesting and engaging
  • Allows for customers to interact with people in the team – people like to interact with people on social platforms

Basic roles you should have in a content marketing team?

  • A leader – aka chief content officer
  • A strategist
  • An editor – aka managing editor
  • An analytics expert – SEO
  • Content producers – copywriters, videographers, graphic designers
  • Social media strategist – has the ability to determine which content & tactics work best on which social media platform
  • And of course in the #bigpharma world always medical, regulatory and legal

Breaking down the silos and essential beyond the core content marketing team?

  • Include digital innovation in overall company strategy/priorities
  • CEO – who understands the importance of content marketing and shows passion and commitment
  • The entire company – sales, management, market research, clinical development, business development, legal, regulatory, finance and medical

Global content marketing team versus local content marketing team?

  • Keep in mind the internet and social media platforms expose people to content from around the world
  • How many languages are you creating content in?
  • Should you create stories and content with a global appeal or a local appeal?
  • Never forget cultural sensitivity and allow local content marketing teams to a voice content development