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patient groups

patient groups and patient influencers for #bigpharma

Both patient groups and patient influencers can have an impact on healthcare decisions. However, patient influencers are growing in popularity. How can #bigpharma work with both, patient organizations and patient influencers?

Similarities between patient groups and patient influencers?

  • Both aim to raise awareness
  • Both have the knowledge or experience the condition and can provide information on what it is like to live with that condition
  • Both can present patient challenges
  • Both exchange insight for future research
  • Both address unmet needs of patients
  • Both are looked to as a most trusted source of information

Difference between patient groups and patient influencers?

Patient groups:

  • Patient groups are well known non-profit organizations or NGOs experts in their field
  • Have an excellent grassroots approach
  • Networking is through face to face approach
  • Have a more structured hierarchy of an organization, for example, president and board members and approval processes in place

Patient influencer:

  • Is a person
  • Has a lot of followers and engages online
  • Creates and shares content on social media platforms
  • Provides information and insights online
  • Has a broader reach of audience

Why the growing popularity of patient influencers?

  • People are online
  • Mobile technology
  • The internet and social media
  • Social media has made it easy to find and research information

How to better connect and reach audiences through both patient organizations and patient influencers?

  • Find patient organizations and patient influencers and build a relationship with both
  • For patient influencers know which platforms they are on and learn more about their audiences
  • Define expectations – both can be involved in different sectors of your marketing or research plan
  • Integrate and coordinate offline and online strategies that link both