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social media engagement

general rules of social media engagement for pharma

 

Fact social media is about being social. Fact pharma still has a fear of social media. But with learning a few basic techniques and practice those fears can slowly dwindle away. Here are some very general social media rules of engagement for #bigpharma.

Listen to the conversation

  • Listen to what people are talking about
  • Listen to what people are saying about your organization
  • Don’t forget niche conversations

Respond in a timely manner

  • Social media does not sleep
  • Pharma needs to develop a customer service mentality
  • GSK Response Center on Twitter (@GSK_ResponseCtr) is setting an excellent example
  • Do follow others, it is only polite

Do not be tone deaf

  • Be mindful of what is happening around the world:
    • Tragedy,
    • Disaster,
    • Death of a celebrity

Hashtags are a very powerful tool

  • They allow you to join in a conversation
  • They help to identify and connect with an audience
  • They help you to identify what is trending
  • You have more engagement when using hashtags
  • Excellent hashtag research tool for medical field is Symplur

Be relevant and tailor content on every social media platform

  • Frame your content specifically for each different social media platform
  • Different things play differently on different platforms