Browse Tag

value content

#bigpharma and those stock photos

#Bigpharma your audience knows your content so well. Ok, so creating engaging content is not that easy, but at least try something different.

 

Are you creating content to engage with your audience?

  • Are you trying different kinds of content
  • Does your content trigger a response
  • Do you get a positive or a negative response to your content
  • How do you respond, or do you respond to both negative and positive responses to your content
  • Are you creating *ego* content or value content
  • Is all about *you* and self-promotion content
  • Are you creating authentic content
  • Are you treating topics that your audience cares about

Is #bigpharma creating quality content?

  • Are you asking yourself *What do you want to accomplish with your content?*
  • Are you sharing useful information
  • Are you educating
  • Is it of value to the audience
  • Does it answer questions your audience is asking
  • Does it help to solve a problem

Is your content effective?

  • Are you experimenting with different kinds of content
  • Are you measuring what is working and what is not working
  • Are you creating content with intent
  • Is your content engaging in a positive way
  • Which social media platforms work best for your content
  • Do you have a content strategy

Do you have a content strategy?

  • Is social media still being considered by #bigpharma as a nice to have or even worse, as an *add-on*
  • Social marketing and content strategy needs to become a core competency
  • Cross-functional teams need to be in place

Is your content human?

  • Trying going beyond traditional advertising campaigns
  • Align your content with what interests your audience
  • Show your audience that your organization is made of people, not just a corporate template
  • Be humble

#bigpharma value content versus ego content

#bigpharma tends to talk more about themselves on social media.  At times we see posts of *corporate good*, *most loved*, *most admired*, *best place to work* content on social media. But is this balanced with adding *real value* content?

Why do we self-promote?

  • We want attention and try to get attention
  • We want to stand out
  • We want to drive traffic to our blog, our products, website or something else

Is promoting yourself ok?

  • Yes
  • General rule is *providing value 80% of the time and you can self-promote 20% of the time*
  • Keeping your ego at a check and always providing value to your audience is a tricky balancing act

Some examples of #bigpharma self-promotion?

  • Awards
  • Testimonials
  • The best place to work
  • Most admired
  • Corporate good

How can you tell if  #bigpharma content really is adding value or if it is just an ego boost?

  • Does it engage or start a conversation with people
  • Does it create a deeper relationship with your audience
  • Does it have a human touch
  • Is it authentic
  • Does it have a direct line to your products, website
  • Do you share content that is not related to your business

So what does the perfect balance look like for #bigpharma?

  • Ask yourself are you thinking about yourself or about your audience
  • What content has worked in the past – which topics engaged your audience more
  • Are you using social media to discuss important topics
  • Are you approaching your content as your audience would