the heart of a #pharma company demands more than advertising


Image by Joseph Redfield Nino from Pixabay 

#pharma is your ad worth clicking (aka interruption marketing). Forget traditional advertising and think engagement marketing.

what is engagement marketing

how to think engagement marketing: content 

  • provide useful content
  • provide relevant content
  • provide content with value to your audience
  • publish high-quality content

how to think engagement marketing: be authentic

  • let employees tell the story not an agency
  • answer questions your followers ask
  • lead a conversation online
  • share thoughts via social media platforms

how to think engagement marketing: know your audience

  • consumers today are informed and savvy
  • consumers have more control over the content they want to see and receive
  • know what your followers are saying about you online
  • know what your followers are discussing online

how to think engagement marketing: have a social media team in place to handle engagement

  • have social media team work with all departments
  • make sure the social media team has the right workflow in place
  • social media team must have direct access to senior management to streamline and respond rapidly
  • have a social media team that cultivates a culture of content
  • a must for the social media team is social monitoring