why people do not trust #bigpharma brand or marketing

People today do not like advertising and do not trust a brand or marketing message. Marketers spend hours pouring over data only in the end coming up with company content that is not engaging. What can #bigpharma marketing do to change that?

Reasons why people do not trust your brand?

  • It is inauthentic
  • Content that is created is not engaging
  • Brand content is flat and is not inspiring
  • Still using traditional advertising

What is the present state of #bigpharma marketing?

  • Advertising is still a big investment
  • Broadcasting news about your organization is still a priority
  • Marketing message comes across as *selling*
  • Spending hours analyzing data and instead of trusting and listening to consumers and their honest truth

What is different in marketing today?

  • Marketing is becoming more social
  • People want to hear from people
  • Consumers are brutally honest
  • Influencers can and are creating authentic and engaging content

What needs to change in #bigpharma marketing?

  • Need to be more open to ideas that have never been tried
  • Trust what others are saying about you
  • Don’t tell others how great you are – people will just not believe you
  • Be transparent – answer your negative reviews
  • Invest in content strategy
  • Work with influencers
  • Be engaging on social media platforms

What organizational changes need to take place in #bigpharma?

  • Organize internally for the digital age
  • Avoid functional silos & build more cross-functional teams with a flow of communication and processes
  • Redefine operating models to handle challenges of a digital age
  • Digital needs to become core across all functions