Instagram (IG) takeovers have been around for a while. It can add fun and uniqueness to your Instagram account. Should #bigpharma consider doing an IG takeover? I say yes!
What is an Instagram takeover?
- Temporarily allowing *Instagramers* to take over an Instagram account and share content with their audience
Which kind of takeovers are there?
- Full control of the account
- Semi control of the account
- Inviting external guests – for example, influencers
- Being invited as a guest on another Instagram account
- Takeovers can take the form of posts, stories, or go live
How can Instagram takeovers be applied to #bigpharma?
- Have employees or colleagues on Instagram takeover company account
- grows following, engagement, reach on Instagram
- get an inside view of the company
- for global companies great for worldwide perspectives
- also adds variety to the account
- Getting invited as a guest on another Instagram account (great way to reach a new audience)
- Invite guests patient groups, HCPs in raising awareness for a common cause or disease awareness
Benefits of takeover?
- Can be a valuable social media marketing strategy
- Allows for individuals and influencers to collaborate and cross-promote content
- Allows for collaboration and partnerships
- Can be fun
How to promote your takeover?
- Announce on Instagram when takeover will take place
- Announce on other social media platforms
- Have guests do the same on their social media platforms