One way of understanding the conversations taking place on Twitter is to place them into groups. Let’s see how #bigpharma fits into each of the 6 conversations identified by Pew Research and Social Media Research Foundation. Looks like CEOs can play a key role in different conversations.
1) Polarized crowds
- Pricing issues
- Legal lawsuits
- Cyberbullying
- Backlash
2)Tight crowds
- Medical conferences
- Patient Tweet Chats
- Medical Tweet Chats
- Healthcare Tweet Chats
- Symplur community
- Pharmaceutical community
- Pharmaceutical CEOs
3)Brand Clusters
- DTC (direct to consumer) online advertising
- Advertising
- Testimonials
- Pharmaceutical CEOs
4)Community clusters
- Business and finance news
- Scientific publications
- Academia community
- Research community
- Hospital community
- Patient community
- Physician community
- Pharmaceutical CEOs
5)Broadcast network
- Corporate templates / corporate messaging
- Corporate press releases
- Drug Approvals
- Pharmaceutical CEOs
6)Support network
- Customer service, for example, @GSK_ResponseCtr
