LinkedIn is probably one of the safest social media platforms to use for #bigpharma. However, it can be very competitive to stand out from the crowd and get attention. What should #bigpharma be doing to get engagement and content seen.
Content
- Produce valuable content
- Have a team of content creators and curators in place
- Do an audit and check which content has performed well on LinkedIn
- Mix content shares between your own original content and other sources of content
- Post a couple times a week
- Use hashtags – comes up better in searches
- Video is available on LinkedIn and can be highly engaging
LinkedIn Publisher (Publishing Platform)
- LinkedIn Publishing platform – are you using this feature to publish posts
- Promote your LinkedIn publisher post content on other social media platforms
- LinkedIn status update – this is perfect for short, concise updates and messages
Executives publishing on LinkedIn
- Just like CEOs on Twitter you need to have CEOs writing on LinkedIn
- CEOs posting on LinkedIn increases reach
- Publishing on LinkedIn allows executives to connect and engage directly with the audience
Employee advocacy
- Your employees are your most valuable assets
- Socially engaged employees help to boost corporate image and brand
- Executives (see above) on social media yields better employee advocacy
- Give employees interesting content to share
- Sharing latest post from the company blog is good but it needs to be strategic
Recruiting on LinkedIn
- Go beyond keyword search, job posting, and positions
- Follow thought leaders
- Look for influencers
- If you meet someone in the real world then try to connect on LinkedIn
- Have employees tell the audience about their job roles
- Valuable content (see above) can also grow your visibility and in turn attract new talent
