This should be a time of learning opportunity for #pharma to experiment more with digital and social media. So what should #pharma be doing now?
reassign marketing budget to digital investments
#pharma marketers should evaluate and develop digital strategies
if #pharma did invest in digital then now is the time to re-evaluate, refresh or revamp
this time of growth opportunity in digital could become part of a long term marketing strategy and not just a fill-in during the COVID-19 pandemic
face to face challenges means you should be researching where your customers may be online and fostering relationships over the web or on social media platforms