Fact social media is about being social. Fact pharma still has a fear of social media. But with learning a few basic techniques and practice those fears can slowly dwindle away. Here are some very general social media rules of engagement for #bigpharma.
Listen to the conversation
- Listen to what people are talking about
- Listen to what people are saying about your organization
- Don’t forget niche conversations
Respond in a timely manner
- Social media does not sleep
- Pharma needs to develop a customer service mentality
- GSK Response Center on Twitter (@GSK_ResponseCtr) is setting an excellent example
- Do follow others, it is only polite
Do not be tone deaf
- Be mindful of what is happening around the world:
- Tragedy,
- Disaster,
- Death of a celebrity
Hashtags are a very powerful tool
- They allow you to join in a conversation
- They help to identify and connect with an audience
- They help you to identify what is trending
- You have more engagement when using hashtags
- Excellent hashtag research tool for medical field is Symplur
Be relevant and tailor content on every social media platform
- Frame your content specifically for each different social media platform
- Different things play differently on different platforms
