Everyone is competing for an audience and share of voice on social media platforms. So how can #bigpharma set themselves apart on social media? Broadcasting messages and touting products don’t always work with social media. There is a need to let go of the old and look for opportunities in the new wave of engagement.
Develop a unique voice
- Every company has a unique culture, therefore, make your message your own
- Stop broadcasting messages and be creative with your content
- Get your employees on board – they speak the voice of your company
Your audience is your social currency
- Speak in a way that your audience can connect with you
- Pay attention to the language they use
- Make sure your social media posts fit the voice of your audience
- Involve your audience, ask them for input
Be authentic
- Honesty is the number one trait people want to see online
- People trust people
- Be informative and helpful
- Be witty & funny
- Be relevant
Select the right social networks
- Know where your audience is
- Know how the audience use their social channels
