Image by Cindy Lever from Pixabay
Inspiration for this post comes the tweet below posted during #efpphilly. Why is no one reading your content #pharma? How do you get your content read?
start by asking yourself what do you read #pharma and why do you read it
- is it from someone you trust
- is it something that you are interested in
- does it solve a problem
- is it funny
- is it creative
- is someone asking me a question
are you creating content with a purpose
- each content piece you create needs to have a purpose
- to educate
- to share information
- to drive engagement
- to answer questions
- to developed trust
- your content needs to provide something valuable
- do not adapt your advertising to work as content:
- still treating social media platforms like broadcast, as if people are going to pay attention
- avoid vanity content
treat your content as an asset
- quality content can be used over and over again (evergreen content)
- invest and aim for high-quality content
- repurposing blog posts – great content can be used in different formats
- include content as part of your overall marketing strategy
what kind of content does your audience want to see
- are you listening to your audience
- are you answering their questions
- what kind of information are they sharing
- where are they going for information
- what are they saying about your content
do you have a content strategy in place
- content strategy helps in creating content with a purpose
- content strategy should be part of overall marketing strategy
- content strategy needs to be updated – social media platforms are evolving all the time
