Health hashtags are transforming healthcare research online, are encouraging collaborations and can bring like minded thoughts together and turn tweets into conversations. Let’s take a look at how pharma is using healthcare hashtags in their online engagement.
1) Is pharma using health hashtags?
I have selected some random tweets from pharmaceutical companies and below each tweet you can find my comments on health hashtags.
I would have added a specific oncology hashtag.
I would have added psychology / mental health hashtags and also NAMI twitter handle.
If you can’t find a specific hashtag then submit one to Symplur.
I would have added some diabetes hashtags.
Overall, I truly believe pharma can do a better job in using health hashtags.
2) How can pharma benefit in using healthcare hashtags?
It is an excellent way of getting your brand seen and heard
It is an excellent way of getting relevant information to the right audience
It is an excellent way to get clinician perspectives, since clinicians use hashtags
It is an excellent way of discovering important voices in healthcare
It is an excellent way to put lay people in touch with recent research & researchers with people with lived experience
It is an excellent way to encourage collaborations, especially around health care topics
It is an excellent way to identify topics of discussion
It is an excellent way to help collaborators identify each other.
3) Getting the right hashtag?
Sometimes hashtags can be overly specific and too generic making them hard to find and hard to collaborate on specific topics. I have come across hashtags that only have one or a few tweets. The Symplur Healthcare Hashtag Project is free platform for patients, caregivers, advocates, doctors and other providers that connects them to relevant conversations and communities. Can’t find a specific health hashtag, you can also add a hashtag on Symplur.
4) So how can pharma adapt to health hash tagging effectively?
First and foremost be sure to research a health hashtag before using it. If it’s rarely used it won’t reach a large audience. Do some social listening to identify health hashtags and topics of discussion. Sometimes pharma companies create their own specific hashtags, but it’s hard to develop a following. The best approach would be to have brand teams include in their campaigns popular health hashtags.
5) What are some of the most common health hashtags?
Symplur is your go to resource. On their website you can identify Tweetchat hashtags, Conference related hashtags, Disease hashtags and health hashtags that are regularly used.