Image by pixel2013 from Pixabay
Question from #pharma: should I post more content? My answer: No, but do post more unique pieces of content.
what do we mean by unique content
- it is original
- it is creative
- it helps to answer questions
- it provides useful information
- it engages
why do you need content to be original
- if you want to grab attention then you have to be original
- it enables people to discover who you are and what you do
so where should you start
- your audience will tell you
- what are they talking about
- what are they commenting on your feed
- are you answering their questions or needs
can repurposed-content be original
- hell yes, just create more original content
are traditional #pharma ads considered original content
- ask yourself are people stopping to read or engage
