#pharma, constraints are a big driver of creativity on social media

Image by Frank Winkler from Pixabay 

Social media constraints can be drivers of creativity. As social media platforms evolve, people are ways looking for ways to *pushing the boundaries* to grab attention. Pharma should be *thinking outside the box*.

character limitation

  • you have limited space so get to the point
  • long ads don’t work

capture the opportunity

feed moves fast

  • capture people’s attention with great content
  • traditional advertising doesn’t cut it anymore

hashtags say it all

  • this is what people will remember
  • communicates your key message

videos and images rule

  • the best way to grab attention in a busy feed use images