To stand out and grab attention in a noisy social media world you need to be creative. One way #pharma can get more creative with their content is to let your followers inspire you.
Start by listening
- what is your audience talking about
- what problems do they need solved
- what questions are they asking
- ask questions yourself
Start by following hashtags
- hashtags create a sense of community
- hashtags go with new photos or videos
- hashtags help you stay up to date on topics your audience is interested in
- hashtags work better on some platforms than others
Start by following where discussions are taking place
- tweetchats
- forums
- comments
- reviews
- groups
- trending hashtags
Start by what seems to be working with other #pharma companies
- find out what kind of content is trending
- what are followers saying about your competitor
- how are they building a relationship with followers
- are your followers getting the information they need from some else
- which content gets the most engagement
Try experimenting with UGC (user generated content)
- develop a model
- test the hypothesis or model
- if successful then add as part of content strategy
- always monitor and analyze what your audience is saying
