#pharma how do you consume content

#pharma how do you consume your content? Well then think of the content you produce and how you want your followers to consume your content.

what is content consumption?

• basically how your online followers/audience read and interact with your content

who creates your content?

• content marketing team(s):
  • team of content marketers, 
  • content creation resources, 
  • measuring if content is effective,
  • cross-channel integration
• user-generated content marketing (UGC = user-generated content):
  • content created by your followers,
  • patient,
  •  physicians,
  • users online
• advertising agency:
  • just recycle what you do on TV on social media platforms

do you create long or short-form content?

• short is what content creators refer to as *snack-able* probably the best  for accessing content via mobile
• long content for reading more in-depth

what pisses you off about the content you consume?

• clickbait
• spam
• suggested recommendations
• useless information

so how can you get people to read your content?

• be an influencer 
• be as social as you can
• engage on social media platforms
• create content with users (think patients and  UGC)
• produce excellent content