Image by Kiều Trường from Pixabay
Question from #pharma: “are testimonial and influencer the same thing?”
are testimonial and influencer the same thing
- no
an influencer
- creates online engagement
- have started or created their careers online and their business model is built on their social media platforms
- have a following and know their audience
- are transparent about advertising
a testimonial
- is a “recommendation” from a celebrity
- usually, an actor, musician, athlete or other pop figure promotes a product
- very expensive
what role if any do testimonials and influencers play in content marketing
- consumers are spending more time online so there is more need for influencers
- influencers can help to create content
- influencers can A/B test online
- influencers know their audience best
- working with either influencers or testimonials good content is always a must
pharma whom to choose for online marketing
- working with influencers is today the mainstream marketing approach to online marketing
- with influencers, it is easier to reach your target audience
- with influencers, you get more value for your money
