Josephine Borrillo LLC

Pharmaceutical social media strategist

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#pharma what is authenticity in social media?

  • By Josephine Borrillo
  • /
  • Jan 30, 2020
  • /
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http://Image by Avi Chomotovski from Pixabay

#pharma your followers will reward you if you are more authentic. What do followers look for in authentic brands?

being transparent

being genuine

showing your human faces

being open about your successes and failures

avoiding hard sell – focus on the needs of your followers and customers


Josephine Borrillo

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About Me

About Me
Exploring and understanding how #bigpharma can innovate and build authentic relationships in the social media space. I decided to leave the corporate world and pursue my passion for social media. I write articles and Tweet about pharmaceutical companies and their use of social media. I am based in Buffalo, NY.

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