#pharma what is authenticity in social media?

By Josephine Borrillo
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Jan 30, 2020
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http://Image by Avi Chomotovski from Pixabay

#pharma your followers will reward you if you are more authentic. What do followers look for in authentic brands?

being transparent

being genuine

showing your human faces

being open about your successes and failures

avoiding hard sell – focus on the needs of your followers and customers

Josephine Borrillo