Josephine Borrillo LLC

Pharmaceutical social media strategist

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#pharma working with patient groups as creative consultants

  • By Josephine Borrillo
  • /
  • Dec 11, 2019
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http://Image by adege from Pixabay

Ditch the agencies #pharma. Patient groups can be the best creative consultants for your social media content. Why?

it is content created by people and not brands

authenticity is a top priority on social media

it is seen as the most trusted form of content

tap into the experience of patient groups

traditional ads are being bypassed by the consumer


Josephine Borrillo

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About Me
Exploring and understanding how #bigpharma can innovate and build authentic relationships in the social media space. I decided to leave the corporate world and pursue my passion for social media. I write articles and Tweet about pharmaceutical companies and their use of social media. I am based in Buffalo, NY.

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