It’s not easy, probably one of the hardest things to do, the content you post or share shows who you are on social media.
is it content that will help and is relevant to your audience or is it just for your sales
what kind of content do you share during a time of crisis
is it risk adverse content and or are you experimenting with new formats
is it just the traditional media content for example paid ads
do you understand the trends and adapt your content to the current environment