Image by Kirill Averianov from Pixabay
Social media may be a challenge for #pharma, but it can also open many opportunities. Is #pharma taking advantage of them?
Employee advocacy
- employees are probably already are on social media platforms
- it makes your company human
- it enables you to reach a broader audience
- employees are real people that can engage with real people online
CEO advocacy
- a CEO is a human being creating a human connection online
- a CEO can use the platforms to become thought leaders
- a CEO cannot lead behind closed doors anymore
Online hiring/ recruiting
- it allows for creating contacts
- it allows to show your company culture
- it allows for engagement and conversation with people
Monitoring social media in real time
- social media platforms are 24/7
- need to keep watch for negative sentiment / or positive sentiment
- keep up with what is trending
Hashtag activism
- it raises awareness to causes that have been neglected
- it is a potential for global participation
- it is the new form of advocacy
