What would make me happy right now? To see #bigpharma CEOs who grew up with social media. In the future CEOs not being on social media will not be a *nice to have*. Instead, CEOs being active on social media platforms will be a requirement.

What effect does a CEO on social media have on its organization?

• Improves your organization/brand image
• You are a human being creating a human connection making you a better leader
• It builds trust – people trust people
• It builds authority – you become a thought leader in your sector

Why do CEOs use social media platforms?

• It can be a very powerful executive tool
• It’s free PR for the organization you represent
• To become industry thought leaders
• It’s a cultural shift – You cannot ignore anymore you have to be there

What do #bigpharma CEOs need to know about social media?

• Competition is fierce even on social media platforms
• You don’t have to post all the time
• Social media is a global broadcast channel
• Social media is for engagement
• Make sure you are up to date with technology and trends – platforms are constantly being updated
• Look at the different demographics of each platform
• Makes press releases look like old school

How much time should CEOs spend on social media?

• There are no set guidelines for social media use
• Too much on social media may be seen as distracting or unhealthy
• Posting once in a while may have more impact
• Answer people on social media platforms to show you are human and accessible
• Have a team in place for active listening, follow up or approval of messages

Active #bigpharma CEOs on Twitter at the moment?

• Axel Steiger @axel_steiger CEO @Bayer
• Brent Saunders @brentlsaunders Chairman & CEO @Allergan
• Omar Ishrak @MedtronicCEO Medtronic Chairman and CEO