#pharma is your ad worth clicking (aka interruption marketing). Forget traditional advertising and think engagement marketing.

what is engagement marketing

• actively engaging with followers / your audience online
• what it is not is throwing advertising around so people do not want to see you

how to think engagement marketing: content 

• provide useful content
• provide relevant content
• provide content with value to your audience
• publish high-quality content

how to think engagement marketing: be authentic

• let employees tell the story not an agency
• answer questions your followers ask
• lead a conversation online
• share thoughts via social media platforms

how to think engagement marketing: know your audience

• consumers today are informed and savvy
• consumers have more control over the content they want to see and receive
• know what your followers are saying about you online
• know what your followers are discussing online

how to think engagement marketing: have a social media team in place to handle engagement

• have social media team work with all departments
• make sure the social media team has the right workflow in place
• social media team must have direct access to senior management to streamline and respond rapidly
• have a social media team that cultivates a culture of content
• a must for the social media team is social monitoring