
Image by Joseph Redfield Nino from Pixabay
#pharma is your ad worth clicking (aka interruption marketing). Forget traditional advertising and think engagement marketing.
what is engagement marketing
- actively engaging with followers / your audience online
- what it is not is throwing advertising around so people do not want to see you
how to think engagement marketing: content
- provide useful content
- provide relevant content
- provide content with value to your audience
- publish high-quality content
how to think engagement marketing: be authentic
- let employees tell the story not an agency
- answer questions your followers ask
- lead a conversation online
- share thoughts via social media platforms
how to think engagement marketing: know your audience
- consumers today are informed and savvy
- consumers have more control over the content they want to see and receive
- know what your followers are saying about you online
- know what your followers are discussing online
how to think engagement marketing: have a social media team in place to handle engagement
- have social media team work with all departments
- make sure the social media team has the right workflow in place
- social media team must have direct access to senior management to streamline and respond rapidly
- have a social media team that cultivates a culture of content
- a must for the social media team is social monitoring