
Fashion industry has been experimenting with social media platforms for a while now. Here are some observations #pharma can learn from the fashion industry about social media platforms.
Power of the audience
- Fashion is being shaped by the consumer
- Influencers (people) create their own *fashion trends*
- Because of this influencers are gathering a large following
Social media is an engagement tool not a sales tool
- Develop a strategy that engages with your audience and does not sell directly
Influencers
- Fashion is always exploring new ways of working with fashion influencers
- Influencers are the key to keeping people interested and wanting to follow the brand or influencer
- Fashion understands the importance of tapping the reach of influencers
Traditional forms of marketing are starting to get *old*
- Many fashion houses realize this and are looking for new innovative ways to market to their audiences
- The fashion industry is searching innovative ways of connecting with audience without pushing a productÂ
Each social media platform can do something different for your brand
- Each platform is continuously evolving and changing
- Pick one or a few platforms and develop those well
- Have a social media strategy for each platform in place