Fashion industry has been experimenting with social media platforms for a while now. Here are some observations #pharma can learn from the fashion industry about social media platforms.

Power of the audience

• Fashion is being shaped by the consumer
• Influencers (people) create their own *fashion trends*
• Because of this influencers are gathering a large following

Social media is an engagement tool not a sales tool

• Develop a strategy that engages with your audience and does not sell directly

Influencers

• Fashion is always exploring new ways of working with fashion influencers
• Influencers are the key to keeping people interested and wanting to follow the brand or influencer
• Fashion understands the importance of tapping the reach of influencers

Traditional forms of marketing are starting to get *old*

• Many fashion houses realize this and are looking for new innovative ways to market to their audiences
• The fashion industry is searching innovative ways of connecting with audience without pushing a product 

Each social media platform can do something different for your brand

• Each platform is continuously evolving and changing
• Pick one or a few platforms and develop those well
• Have a social media strategy for each platform in place