
Image by Lorri Lang from Pixabay
Could kid influencers one day collaborate with #pharma?
why kid influencers
- social media is a big part of their life
- they get how social media platforms work
- some are doing it for the experience (for example making and editing videos)
parents are behind the kid influencers
- there is a high level of parent involvement
- parents are usually the ones working behind the scenes
- kids can complete the package, where parents are already influencers
ethical concerns
- audiences do not like to see kids used for profits
- appropriate age would be teenager
- cyberbullying is a concern
- there is a need for more legal protection regarding:
- earnings
- work permits
- limit of working hours
- work not interfering with education
what are the benefits
- they are authentic
- they are likable
- kids have a huge effect on online content creation
- two audiences: children and parents, they view the same videos
- kids can change how other kids feel about themselves (for example mental health, rare diseases)
- they can also encourage other kids in the right direction if heading down the wrong path
Some famous kid influencers
- the Parkland kids @AMarch4OurLives
- Greta Thunberg @GretaThunberg