Could kid influencers one day collaborate with #pharma?

why kid influencers

• social media is a big part of their life
• they get how social media platforms work
• some are doing it for the experience (for example making and editing videos)

parents are behind the kid influencers

• there is a high level of parent involvement
• parents are usually the ones working behind the scenes
• kids can complete the package, where parents are already influencers

ethical concerns

• audiences do not like to see kids used for profits
• appropriate age would be teenager
• cyberbullying is a concern
• there is a need for more legal protection regarding:
  • earnings
  • work permits
  • limit of working hours
  • work not interfering with education

what are the benefits

• they are authentic
• they are likable
• kids have a huge effect on online content creation
• two audiences: children and parents, they view the same videos
• kids can change how other kids feel about themselves (for example mental health, rare diseases)
• they can also encourage other kids in the right direction if heading down the wrong path

Some famous kid influencers

• the Parkland kids @AMarch4OurLives

We deserve a coherent conversation around ending gun violence.

The questions during both nights of the debate disrespect activists around the country dealing with the reality of gun violence.

We aren’t looking for sound bites we are looking for coherent, life saving policy.

— March For Our Lives (@AMarch4OurLives) June 28, 2019

• Greta Thunberg @GretaThunberg

This is Inga Zasowska, 13. She is school striking for the climate outside the Polish Parliament. She is a true hero, standing up for everyone’s future.
For this, she has received unimaginable amounts of hate. Please give her – and all others in her situation – your full support. pic.twitter.com/kCgLhn3iw7

— Greta Thunberg (@GretaThunberg) June 24, 2019