Browse Tag

reports

Interesting reads #2

 

notebook-738794_1280

 

Silicon Valley’s new darling: Healthcare, Just what the doctor ordered (Accenture strategy) July 2015

Up The Ante In The Age Of The Consumer (Forrester Consulting) March 2013. Three elements are essential in the Age of the Customer: 1) a customer – obsessed approach; 2) understanding of customer’s behavior and needs; 3) customer engagement strategy that responds to those behaviors and needs.

PharmaVOICE2011 (Showcase McKinsey)  capitalizing on social media listening first discussed in 2011, still relevant today.

Interesting reads #1

notebook-738794_1280

2016 Social media Impact Report: B2B Industry Edition (TrackMaven – 2016)  How do the best B2B brands move the needle on social? 500,000 content pieces analyzed from 316 leading B2B brands. Pharmaceuticals and Medical featured.

Pharma 3D Rewriting the script for marketing in the digital age (Wharton, Google and McKinsey (date not found on report))  Applying Discovery, Design and Delivery, otherwise referred to as the 3D, in the pharmaceutical sector.

The State of Consumer Healthcare: A Study of Patient Experience (Prophet GE Healthcare Camden Group – Summer 2015) Understanding the consumer health experience by understanding the gaps between patient and providers’ expectations and perceptions and what needs to change.